5. German-Hungarian Business Day


Upgarde your Business with AI:

Learning from Developments and Practical Investment Cases



24. April 2026 9:00-14:30

Dear Madam/Sir!

 

It is our pleasure to invite you to the 5th German-Hungarian Business Day,  organized in strategic partnership with the Hungarian Investment Promotion Agency (HIPA), placing a strong focus on investment opportunities and concrete developments in Artificial Intelligence (AI).

 

As Hungary’s key partner in investment promotion, HIPA plays a central role in connecting international investors with the country’s dynamic innovation ecosystem. This year’s event will highlight how AI-driven investments contribute to Hungary’s economic growth and reinforce its position as a competitive destination for high-value-added industries.

 

The aim of the event is:

 

-       To position Hungary as a location for investors who contribute significantly to the further development of the Hungarian economy in the field of AI.

-       To present specific use cases of AI in the field of production and services that are already being used by companies in Hungary with the intention to share learnings.

-       Create a platform for networking between users and providers in the field of AI.

-       To help SMEs understand trends and opportunities with AI from existing cases and to upgrade their business.

 

The event targets international investors, as well as Hungarian AI stakeholders seeking growth, collaboration, and investment opportunities.

 

An accompanying exhibition will feature key AI players, offering international and Hungarian companies the opportunity to present their solutions and explore partnerships in Hungary.

 

We are looking forward to meeting you at the event!


PROGRAM


From 09:00                       REGISTRATION

Get-together with coffee break and exhibition

 

09:00 – 14:30                    EXHIBITION

Companies from different business sectors will present themselves throughout the conference. It is a great opportunity to meet them and network.

 

10:00                                  WELCOME

Dr. Marie-Theres Thiell, Dr. Arne Gobert

Managing Directors of DialogUngarn

 

István Joó

CEO and Government Commissioner, Hungarian Investment Promotion Agency

  

10:20                                  IMPULS I.
Prof. Dr. László Palkovics

Government Commissioner for AI

 

10:45 – 11:30                  PANEL I.

The Power of AI in Manufacturing

Discussion round

  

Kathrin Hocke

Plant Manager Robert Bosch Automotive Steering Kft.

Dr. Olaf v. Roeder

Country representative Europe Diehl Defence GmbH & Co KG

Dávid Hegyesi

Director Hungarian Investment Promotions Agency

Moderation:

Dr. Arne Gobert

 

11:30-12:00                        COFFEE BREAK

 

12:00-12:15                        IMPULSE II.

Andrea Pásztor

Vice President, Deutsche Telekom IT Solutions

 

12:15-13:00                        PANEL II.                         

Creating Value with AI in Services

Discussion round

 

Andrea Pásztor

Vice President, Deutsche Telekom IT Solutions

József Bőhm

Global Head of Sustainability, KOSTAL Global Business Services Center Kft.

Zoltán Kemény

Managing Director, DHL Supply Chain

András Wolf

Co-founder & Deputy CEO at BlackBelt

Moderation

Dr. Marie-Theres Thiell


13:00                                  CLOSING

                                           

13:15 – 14:30                    GET-TOGETHER AND LUNCH

 

Conference language: English and Hungarian with simultaneous translation.


Online participation is also available via Zoom or YouTube.