5. German-Hungarian Business Day
Upgarde your Business with AI:
Learning from Developments and Practical Investment Cases
24. April 2026 9:00-14:30
Dear Madam/Sir!
It is our pleasure to invite you to the 5th German-Hungarian Business Day, organized in strategic partnership with the Hungarian Investment Promotion Agency (HIPA), placing a strong focus on investment opportunities and concrete developments in Artificial Intelligence (AI).
As Hungary’s key partner in investment promotion, HIPA plays a central role in connecting international investors with the country’s dynamic innovation ecosystem. This year’s event will highlight how AI-driven investments contribute to Hungary’s economic growth and reinforce its position as a competitive destination for high-value-added industries.
The aim of the event is:
- To position Hungary as a location for investors who contribute significantly to the further development of the Hungarian economy in the field of AI.
- To present specific use cases of AI in the field of production and services that are already being used by companies in Hungary with the intention to share learnings.
- Create a platform for networking between users and providers in the field of AI.
- To help SMEs understand trends and opportunities with AI from existing cases and to upgrade their business.
The event targets international investors, as well as Hungarian AI stakeholders seeking growth, collaboration, and investment opportunities.
An accompanying exhibition will feature key AI players, offering international and Hungarian companies the opportunity to present their solutions and explore partnerships in Hungary.
We are looking forward to meeting you at the event!
PROGRAM
From 09:00 REGISTRATION
Get-together with coffee break and exhibition
09:00 – 14:30 EXHIBITION
Companies from different business sectors will present themselves throughout the conference. It is a great opportunity to meet them and network.
10:00 WELCOME
Dr. Marie-Theres Thiell, Dr. Arne Gobert
Managing Directors of DialogUngarn
István Joó
CEO and Government Commissioner, Hungarian Investment Promotion Agency
10:20 IMPULS I.
Prof. Dr. László Palkovics
Government Commissioner for AI
10:45 – 11:30 PANEL I.
The Power of AI in Manufacturing
Discussion round
Kathrin Hocke
Plant Manager Robert Bosch Automotive Steering Kft.
Dr. Olaf v. Roeder
Country representative Europe Diehl Defence GmbH & Co KG
Dávid Hegyesi
Director Hungarian Investment Promotions Agency
Moderation:
Dr. Arne Gobert
11:30-12:00 COFFEE BREAK
12:00-12:15 IMPULSE II.
Andrea Pásztor
Vice President, Deutsche Telekom IT Solutions
12:15-13:00 PANEL II.
Creating Value with AI in Services
Discussion round
Andrea Pásztor
Vice President, Deutsche Telekom IT Solutions
József Bőhm
Global Head of Sustainability, KOSTAL Global Business Services Center Kft.
Zoltán Kemény
Managing Director, DHL Supply Chain
András Wolf
Co-founder & Deputy CEO at BlackBelt
Moderation
Dr. Marie-Theres Thiell
13:00 CLOSING
13:15 – 14:30 GET-TOGETHER AND LUNCH
Conference language: English and Hungarian with simultaneous translation.
Online participation is also available via Zoom or YouTube.

